WoodCMC100
Thursday, December 9, 2010
Question 9
Question 7
Question 11
The advertisement on the right can be related to my topic and also two other articles we read this semester. My topic was about the "ideal" teen or college age woman in advertising. But I can also relate this advertisement to the Public Sphere model that Couteau and Hoynes discuss in which raises important questions about the role of media and how they have power over our society. These media giants have the power to distort a women’s body in ways that are impossible to achieve in real life and use that to just sell a product. These models can’t get much skinnier and it scares me to think how far these media companies will go. They have completely distorted our view on what women "should" look like. I also think this picture can be related to Jean Baudrillards article "Simulacra and Simulations.” Which explains how reality has become fake, or hyper real and that simulation is real, but "real" is now re-constructed into something that is perceived to be reality, but really isn't. Just like the many advertisements I talked about it both of my papers and other photos that are photo shopped that we see today. Today’s reality in media will keep becoming more fake as new ideas and technology are created.
Question 10
http://www.youtube.com/watch?v=irbFBgI0jhM
I choose to compare the video Alma with three different readings from this semester. I think that what this film implies and techniques used to prove a point can be related to many things we learned about in media and culture studies. Such as Grossbergs article on the different areas of the study of cultural studies and the political economy. When Grossberg talks about the studies of consumer driven decisions, it reminds me of the consumer driven decision in Alma. She goes into the store even when the owner or anyone else is not there. It was her decision to touch the doll and turn into an actual doll. These are the types of things cultural studies are about. I also think this film can be related to Shor's article on "Why Americans want more then they need," which is about why Americans feel the need to be the highest consumers. Media has set up an imagined community of big spending consumers that feel the need to be up on the newest clothing and products to impress others in that same social class. The film Alma is all about the new age of consumers and how they are driven to go out and spend money they might not even have. The film can also relate to Kahn and Kellners "The Oppositional Politics and the internet” about the use of the Internet. I believe one of the biggest reasons people go on a computer is to communicate with others but also to play their parts as consumers as well. Every website you go on, withers its a news site or Wikipedia search there are always pop up advertisements of discounts on products or trying to get you to go to their website to buy something. This is just a different approach to what happened in Alma, the same consumerism ways are there but just happening through the Internet. I think the use of the Internet is just making Americas consumerism that much worse.
Question 8
Three differences between the approaches of cultural and political economy are one involves more consumer driven decisions. Another being the new media approach which involves corporation giants taking over and controlling all media outlets. A third difference is an opinion from Grossberg, which is cultural studies celebrates merely popular culture and not understanding mature things such as; power, domination, and oppression in the contemporary world (626). Both Mickey Mouse videos are examples of corporation giants taking over and controlling all media. The Disney company had so much power and money that they made a commercial to make fun of their own employees. They also have the power to take over media outlets for children and teach them inaccurate ways to be a "lady" or act like a "real woman." This one company is almost brainwashing children and our society to believe in the Disney ways. The scary thing is my roommate works at Disney World and she finds no truth to these documentaries or the fact that her employment wages are unfair.